About Us

Our Story

From Playground to Powerhouse

George and Bruce first met at five years old, playing cricket in Cape Town’s southern suburbs. From biology lessons to countless afternoons spent strategising on the field, their bond grew stronger over the years. They learned early on how to think ahead, challenge each other, and innovate — lessons that would lay the foundation for their future business.

After school, their paths diverged. George stayed in Cape Town, immersing himself in brand strategy and digital marketing. Bruce, meanwhile, moved to London, where he spent a decade mastering performance marketing, media buying, and data-driven strategies. Yet, despite the distance, their connection never wavered.

When Bruce returned to Cape Town, George had already begun to shape his vision for HyveDigital. He wanted to create a marketing agency that combined creativity with cutting-edge technology to deliver tangible results. George knew that to bring this vision to life, he needed someone with Bruce’s expertise.

Together, they founded HyveDigital, offering a comprehensive range of digital marketing services powered by the latest technology. They integrated AI and automation into client campaigns, ensuring smarter, faster results. Their approach seamlessly combined high-performance marketing strategies with innovative tech, enabling businesses to scale efficiently and effectively.

HyveDigital quickly gained recognition for its ability to deliver measurable, impactful campaigns that helped brands grow. From the cricket field to the cutting edge of digital marketing, George and Bruce built something far beyond what they had ever imagined — a powerhouse agency driven by innovation, performance, and a deep commitment to client success.

Years' Experience
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Marketing Expert
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Leads Generated
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Cricket Games Played
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Meet our team

Teamwork makes the dream work

George le Roux

Managing Partner & Brand Strategist

Focuses on overall brand strategy and the integration of AI and automation in growth marketing

5

Bruce Tissington

Partner & Digital Growth Strategist

Specialises in performance marketing, paid social, and driving measurable growth through advanced strategies.

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Charl van Rooyen

Partner & Creative Strategist

Leads creative direction and digital brand architecture, blending design with strategic goals.

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Joel Wilensky

Partner & Accounts Director

Focuses on financial strategy and account management, providing key insights to drive client growth and success.

Creative solutions deliver profits to your door

Speak to us today about how we can help shape the future of your business

Get in touch and let us know how we can help.

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Customer Support

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Sales Support

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News & Article

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